Phruit Limited Overview
Phruit Limited has a 0-star rating, derived from feedback provided by 13 customers. In the SEO and Reputation Management category, it secures the 19th position out of 135 companies.
Rating
Contact Information
Website
www.phruit.co.uk
Phone
+44 844 414 2741
Address
Barnby House, Barnby Gate, Newark, Nottinghamshire, NG24 1PZ, United Kingdom
Phruit Limited Reviews
Clorissa
Did you have a Bit of phruit Lately?
If this isn’t the first article or piece of information that you are reading of the Phruit fiasco, then a thought might be creeping into your mind that whether all these allegations are actually true or not. I, being one of the closest witnesses to these scandalizing facts, can vouch for each of them to be true. Who am I? I am the owner of a small capital IT marketing Solutions Company (the name of which I shall not disclose in fear of sabotage). My company was one of the many to whom the database preparation work of UK telecom giant Phruit Limited was distributed. Shady to the say the least, not much of the details of either the source or the course of work was shared with us at any stage whatsoever. Yet we complied according to the company guidelines anyways because of our strict customer satisfaction policies. As time proceeded we came to realize that what Phruit actually wanted us to do was what we say in the layman’s terms, “sugging”. Under the hood, we were given a job to steal data from customers from different sources so that Phruit can cheat new leads out of the system. This was a crime and we immediately terminated our contract with Phruit when the slightest of its knowledge reached us. But this separation didn’t come without price. Phruit added another level to its villainy and withheld our payments for the jobs we had done for them in the past. All our civil tries of requesting for payments have gone in vain. We also came to know that the Direct Marketing Association (DMA) has cancelled Phruit’s affiliation and has accused the company under charges of violating the DMC: 1. 21.18 and 21.20 on TPS compliance and data cleansing 2. 3.11 under which Phruit has a responsibility for compliance by suppliers 3. 3.18 on "sugging" or carrying out sales and marketing under the disguise of research A warning for the customers registered under Telephone Preference Services (TPS): Phruit is using your customer details to generate fraudulent leads and selling them to bogus telemarketing companies. If you are a customer or business office who have suffered from the frauds of Phruit before or don’t want to do so in the future this is the address that you should look out for: Phruit Limited The Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Contact no.: 0844 41 4* 741
Clorissa
Working with Phruit is not Always Fruitful for Indian and Filippino Call Centres
You get paid for your work – this is the universally accepted norm. But some of the companies seem to have a different opinion altogether. They often hire other companies, and when these companies finish their job the client companies do not pay them at all. – yeah, believe it or not such companies do exist, and some of them are pretty well-known in their respective industries. Don’t believe it? Well, you need to read this: There are a few companies that opt for outsourcing and hire a number of offshore call centers to do their job, and when they deliver the work these companies just don’t pay them. In some cases, it is due to some issues on behalf of the call centre, but in most cases these are done intentionally with a motive to cheat the call center by not paying their hard earned money. In case you are wondering such unethical practice is not exercised by reputed companies in the US or the UK, you seriously need to wake up and see. Some of the well known companies in these countries are also involved in such practices. Have a quick look at the latest example - Phruit Limited, one of the leading names in telemarketing and lead generation industry in the United Kingdom. The company has cheated a number of call centre companies in India and the Philippines by not paying them the remuneration of their work. Phruit hires most of these call centres for their lead generation and telemarketing operations. And after they have delivered results, Phruit has simply turned a deaf ear towards their request for payment. Of course, a company as well known as Phruit is not expected to get involved in such malpractices. As a matter of fact, such big companies often have a reputation for having a transparent operating procedure. But, it is due to some unethical and fraudulent companies like Phruit; similar companies often earn a bad name. Now, dispute regarding payment is no new thing in the call center industry. Many small companies and consultants often don’t pay the call center they hire intentionally in order to cheat a few call centers. But a company of such reputation as Phruit has never committed such intentional non-payment on a series before. And please note that, this is not just one singular incident where the company did not pay the call center owing to a bad performance or due to the unavailability of a signed non-disclosure agreement (NDA). Almost every Indian and Filippino call centers whom they have worked with have complained about at least one case of non-payment by the company even if everything is in place. If you look deep into the matter, you will find that quite a few reputed Indian and Filippino call centers have the same complaint against Phruit – that of intentional non-payment in order to cheat the BPOs. Some have even gone to the extent of seeking legal advice. However, Phruit is yet to respond to any of their communications, legal or otherwise.
Emily
Phruit’s got a never say die attitude towards deceiving customers
Some companies will never change, cut them down in one way and they will simply re-emerge in other. It's hard to keep customers away from such companies because they will simply keep changing form as they push ahead with their goal to deceive customers. Yet individuals do deserve to be warned about the intentions of a deceptive company beforehand. They deserve to know which company is on its rounds to make a fool out of them. A company that is presently out to fool customers is known as Coracall.And guess what, it is Phruit that is functioning under a new name all over again. Yes, if individuals think that Phruit disappeared forever in 2010, then they are wrong because they are very much back on the market scene and intend to stay.However, individuals should stay away from them lest they get caught up in its web of deception. For those readers who are unaware of the past of Phruit and therefore the threat that Coracall poses to individuals, let's take a close look at Phruit's infamous past.Phruit was a well known company in the United Kingdom until 2010 and that's when the truth about it came spilling out.Phruit indulged in unethical marketing acts and grossly violated the privacy of individuals. How did they do so? Well, their agents called up customers and began to extract personal information from them but stated that they were doing so only for research purposes and this is where they lied. In actuality, the information that was sold to various product selling companies and this resulted in a flood of phone calls to the homes of the concerned individuals. They got harassed by these product selling companies the entire day and night and wondered how on earth did their contact details reach these companies in the first place? This they wondered because they had opted for TPS compliance and had their numbers registered on the Do Not Call lists. So in spite of taking these measures, how did their number slip out? They began to think hard about this and realized that maybe Phruit Limited, the so-called market research company was behind this situation that they were in. And so they decided to get the authorities to look into the matter. A DMC investigation helped the ugly truth about Phruit to be discovered. It was revealed that Phruit had violated the following guidelines: 1. 21.18 and 21.20 on TPS compliance and data cleansing.2. 3.11 under which Phruit has a responsibility for compliance by suppliers.3. 3.18 on "sugging" or carrying out sales and marketing under the disguise of research. When the masses as well as the business world came to know about these facts they were totally shocked and they lost their trust in Phruit who had no option but to shut down.However, this was only a temporary move as they made plans of a comeback while they were underground and have now emerged as Coracall. But how can we say with such certainty that Phruit and Coracall are related?We can easily prove that the two are related by stating just three reasons: 1. Phruit had to disappear from the market scene in the UK, but it was not long before they shifted to South Africa, assumed a new name-Coracall and began functioning out of a call center in KwaZulu Natal, and yet a little research will help one understand that their proprietor is one and the same-British company Assured Capital Holdings.2. Also it's interesting to note that management is the same for both companies because Mr. Phil Lightfoot, the director of Phruit Limited is the Chief Executive Officer for Coracall!3. And the services offered by Coracall as well as the strategies employed by them are very similar to that of Phruit. So since Phruit is accessing customers via a different name now, their motives are still the same ie, to fool customers. So individuals have to stay away from Coracall no matter how much agents try to convince them that their intentions are good.However, if Coracall has already called them up then its time to put an end to this nonsense at once by contacting them at the following address:Barnby House,Barnby Gate,Newark, Nottinghamshire,NG24 1PZ.Or they can be called up at 08455 19**** Emily Edison is an active protestor against the exploits of deceptive companies like Coracall.She has urged individuals to stay away from it since it shares its roots with the deceptive company called Phruit Limited.
thomas
Phruit: The Name, No Longer Trusted By Consumers
Direct marketing is quite common nowadays and many companies do follow this method to grab potential customers. However, direct marketing do have some ethics and principle and it requires to be followed. If rules are there then one needs to follow it. To keep the marketing process clean and clear, DMA (Direct Marketing Association) has laid down certain principles under the guidance of DMC. If any member of DMA is found to break those rules then they are subjected to receive severe punishment. Phruit one of the reputed lead generation company in United Kingdom, is in news since August 2010 for using unethical means to prosper their marketing process. Phruit generally carries on survey and collect information of their customer ensuring data security. Phruit recently in the guise of survey has sold information of their customer to other product selling companies. This practice is often called "˜sugging'. These companies were selling similar will-writing services, which were already offered to them By Phruit. Phruit was also aware that there were number of customers who have already registered at TPS, to opt out of receiving marketing calls. Phruit by default also handed those names and now it is denying any such act of breach. With a single complaint at TPS office, DMA began its investigation. It was found that Phruit was guilty enough to sell its customers information to other companies. After that complaint to support the investigation in longer run, DMA found hundreds of web complaints in the name of Phruit and companies using Phruit's data. DMA based on thorough investigation, underwent two years discussion with Phruit and finally concluded on proving Phruit's guilt. Phruit was suspended for a whole year and they were asked to prove their innocence. If they fail to answer why they breached their customers trust by selling the data, then they can confirm their membership back, or else they have zero chances to retain themselves. DMC rules that Phruit has broken includes:"¢ 21.18 and 21.20 on TPS compliance and data cleansing"¢ 3.11 under which Phruit has a responsibility for compliance by suppliers"¢ 3.18 on "sugging" or carrying out sales and marketing under the disguise of researchIf still someone is receiving marketing calls from Phruit then they need to take immediate steps to put an end to it permanently. People do have rights to retain their privacy and for that, they need to raise their voice and take legal steps. People can also opt for social media to let people know about the dirty tricks played by Phruit with them. This will help them to stay alarmed and protect their consumer rights. They can also directly mail at Phruit's office to take actions directly. Phil Lightfoot, director of Phruit denies any such accusations and says that they have no knowledge of it. If people need to connect Phruit, then mail them at their desk at this following address:Phruit LimitedThe Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Contact :- 0844 41 4* 741 This are the initial steps to make unethical lead generation companies teach a good lesson and be a duty bound customer. Emily Edison author of this article raises her voice against illegal marketing practices and shares her view on how to put legal end to such companies. She disclosed the illegal technique of sugging carried on by Phruit Limited to make people aware before they get on to trust any lead generation company.
Emily
Stop the malpractice of unethical lead generation companies
As competition is increasing in the market many business these days are indulging into a number of immoral practices just to retain their position in the market. Irrespective of business size, all are being indulged into number of malpractices. Lead generation companies are also member of this unethical game. They too are trying to break the trust of their customer. Such a company that can be commonly blamed for breaching the trust of their customer is Phruit. In an investigation, DMC came to know about Phruit and its illegal practices just with a single complaint phruit were suspended from its membership. Eminent rules that are broken by Phruit are: 1. 21.18 and 21.20 on TPS compliance and data cleansing 2. 3.11 under which Phruit has a responsibility for compliance by suppliers 3. 3.18 on "sugging" or carrying out sales and marketing under the disguise of research This was a severe case, Phruit is known to breach fundamental code provisions complying with TPS norms, falsification of identity, and as well, they failed to make sure that their contractor was also code-compliant. Apart from suspension, DMA also dictated that their suspension would be lifted if sole condition that Phruit has to provide evidence of action when taken to ensure compliance with Code of Practice. It is most vital to uphold professional standards that direct entire marketing industry, DMC has recommended to suspend Phruit from DMA membership that clearly stated that it does not comply with Code of the Association. For one whole year Phruit has been suspended and dictated that the suspension will not be uplifted until Phruit is able to show them enough proof that the action they had taken for so long had compliance with DMA rules. Now DMA wants only those members at their agency who do not compromise with their standards. One needs to be trustworthy and maintain their professional ethics to get privilege from DMA membership. DMA code of practice is considered as cornerstone in its unique attempt to maintain political, commercial and consumer rights. For this reason if any company is failing to maintain their standards as per DMA, norms then it will be forcing to bring down the reputation of themselves along with the association. As Phruit got involved in unethical practices so DMA has got no option left other than to suspend it from their agency. Just a single complaint knocked down the reputation and faith of Phruit in the market. Consumer rights do have a pandemonium that got it suspended from DMA's prestigious membership. This upholds that consumer right is preserved at first by the association. If someone is getting calls from Phruit then they can directly mail to their director, Phil Lightfoot, or can reach them at the following address given below: Phruit Limited The Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Contact then at: 0844 41 4* 741 This is no doubt a good way to let the company get aware of customer dissatisfaction and eventually make them realize that they should stop such malpractices as soon as possible to maintain their business ethics and reputation. Shaun Aster is a person who keeps quite a good knowledge on consumer benefits and rights and loves to raise his voice when consumers are treated in unfair manner. To preserve the consumer rights he keenly upholds the unethical practices followed by Phruit Limited.
Emily
Unethical Practice by lead generation companies: What can stop them ?
With the competition on the rise, unethical business practices have also increased across different domains. Every now and then we come across news of some companies caught in fraudulent or unethical act. Even the companies who consider themselves as industry leaders are not far behind. They too are part of such heinous acts. For example "" Phruit Limited, a well known name in lead generation industry in the United Kingdom was found involved in unethical business practices. In an investigation by DMC, triggered by a single complaint, it was found that the company breached the following DMA provisions:- "¢ 21.18 and 21.20 on TPS compliance and data cleansing"¢ 3.11 under which Phruit has a responsibility for compliance by suppliers "¢ 3.18 on "sugging" or carrying out sales and marketing under the disguise of research The Commission thought this was a very serious case involving breach of fundamental code provisions on TPS compliance, misrepresentation of self as well as failure to ensure that the contractors of the company were code-compliant. As a result of this, the commission proposed that Phruit's membership of the DMA should be suspended for a period of at least one year. The commission also added that this suspension should thereafter be lifted on condition that Phruit has to provide on evidence of action taken to ensure compliance with the Code of Practice. George Kidd, chair of the Direct Marketing Commission, said: "It's vital that we uphold the high professional standards that define the direct marketing industry. Our recommendation to suspend Phruit from DMA membership clearly illustrates the seriousness of failure to comply with the Association's Code. Following this proposal Direct Marketing Association suspended Phruit from its membership for one whole year. Membership of the DMA is an obvious indicator of a company adhering to the highest standards. The DMA membership stands for professionalism and trustworthiness. The DMA code of practice is considered as the cornerstone in its attempts to build and maintain political, commercial as well as consumer faith in direct marketing. For that reason, any company which fails to maintain these high standards brings both the association as well as the industry as a whole into disgrace. As Phruit Limited did practice such unethical practices, the Direct Marketing Association had no options left but to suspend Phruit Limited from its membership. So, one can clearly understand that even a single complaint can fuel an uproar that can eventually suspend a company from a prestigious membership. So, only you have the power to do things right. If you know someone who is getting marketing calls even after he has opted for TPS, tell him to lodge a complaint against it immediately. He can also post his complaint on the web via various online complaint boards and comment on complaints that are already there. He can even use social media to let people know about the company that is disturbing them. This will generate an awareness and help the companies to stop such practices. In case they are receiving calls from Phruit, they can directly mail their complaint at- Phruit LimitedThe Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Phone:- 0844 41 4* 741 They can address their mails to Phil Lightfoot, the director of the company. Shaun Aster loves to voice his opinions against any unethical practices taking places around him. He is keenly interested in consumers' right and tries to aware people about the unethical practices by reputed companies like Phruit Limited.
Emily
Read This If You Are Still Getting Marketing Calls after Opting For TPS
Getting marketing calls irritates most of us - some unknown person gives you a call to talk you into buying some utterly useless product or services! It leaves one wondering, how these people get your number? Well, you are probably aware of the lead generation business- where a company sells a list of potential customers to different businesses. These are the companies calling you with sales on their mind. This is the reason why many people go for telephone preference service to opt out of the marketing calls. However, all those opting for TPS are not yet saved. They may still get marketing calls from various companies. However, it is not the fault of the TPS service provider. Some of the lead generation companies intentionally include the contact details of people signed up for TPS only to make their list bigger. This helps them to earn big bucks. On the other hand, those who signed up for TPS start getting calls all over again. This is indeed an unethical business practice and yet some of the lead generation companies take help of such practices to stay ahead of competition. They have to be stopped at any cost for the sake of the common people. Thankfully, some of these companies have received fitting punishments from different trade bodies and that should straighten them up! Sometimes back one, Phruit Limited, one of the most prominent names of lead generation industry in the United Kingdom, was found indulged in some unethical practices. A the-then member of Direct Marketing Association, Phurit used to operate marketing calls under the guise of research call. This unethical process is known as "˜sugging.' Other than "˜sugging' they also used to sell the contact details of people opted for TPS service. Can you believe it? Just one complaint against Phruit led to a DMC investigation, in which hundreds of TPS complaints were examined along with hundreds of web-based complaints and comments against Phruit as well as the companies using Phruit data to make marketing calls. As the result of the investigation, it was found that Phruit is found guilty under the following DMA provisions: "¢ 21.18 and 21.20 on TPS compliance and data cleansing"¢ 3.11 under which Phruit has a responsibility for compliance by suppliers "¢ 3.18 on "sugging" or carrying out sales and marketing under the disguise of research Based on the outcome of the investigation the Direct Marketing Association suspended Phruit Limited from its membership. So, you can see the power of just one complaint "" it led to suspension of a company involved in unethical practice. For those who want to voice their concern, can note down contact information of Phruit Limited furnished below:- Phruit LimitedThe Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul They can also be reached through phone at- 0844 41 4* 741 You can also address your mails to Phil Lightfoot, the director of Phruit Limited. If you unite your voice against such practice then these companies will definitely think twice before indulging in unethical practices. Shaun Aster voices his opinions against any unethical practices taking places around him. He is keenly interested in consumers' right and tries to alert people about the unethical practices by reputed companies like Phruit Limited.
Emily
How to Fight Against Unethical Lead Generation Practices
In this world of cut throat competition, many businesses are taking up the shortcuts and shady practices that might lead them to more business. Some are even engaging themselves into unethical practices to rope in more revenues. The lead generation industry too is not far behind. In fact, some of the most prominent lead generation companies are found guilty of indulging in a variety of unethical activities. It is a pity that many of these companies are also members of some prestigious trade bodies and their misconduct brings bad reputation to them and the trade bodies. Want to know what unethical practices are performed by these lead generation companies? Read on. To begin with these companies include the contact details of people who have signed up for TPS service to opt out of marketing calls in their lead generation list. The list is sold to many companies and these companies call people up to sell their products and services. This causes extreme inconvenience to those people who do not wish to receive marketing calls at the first place. Some of these lead generation companies like Phruit Limited is also found guilty of "˜Sugging' in which marketing calls are carries out in the guise of research calls. This way they breach the trust of people. So, such practices need to be stopped. And guess what, actions are already taken against some of these companies. The company in concern was Phruit Limited, which considered itself as the industry leader in providing lead generation services. The company was involved in different malpractice. And after a thorough investigation into allegations of some serious non-compliance by the Direct Marketing Commission, it was found that Phruit was breaching the DM code of practice under following provisions: A. provisions 21.18 and 21.80 about TPS compliance and data cleansingB. provision 3.11 that holds Phruit responsible for compliance by its suppliers C. provision 3.18 on "sugging" Phruit Limited has finally got what it deserved. Direct Marketing Association (DMA) suspended the company from the Direct Marketing Association membership. However, Phil Lightfoot, a director of Phruit Limited has reportedly denied the company's involvement with unethical practices. We hope that DMA will continue to take such bold steps against unethical practices by the lead-generation as well as direct marketing companies. But you too need to have detailed knowledge about companies like Phruit Limited so that they cannot trick you ever. Phruit Limited can be reached at :- Phruit LimitedThe Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Phone:- 0844 41 4* 741 It is always a good practice to stay on guard against such companies with unethical morale. If you get calls from them for research, make it clear on call that you do not intend to offer your personal details to some third party and if the company does so, you will seek legal aid against them. This will make them realize that no one likes such unethical practices and if they do not straighten up, it might lead them to serious consequences. This is the only way to stop them. Shaun Aster voices his opinions against any unethical practices taking places around him. He is keenly interested in consumers' right and tries to alert people about the unethical practices by reputed companies like Phruit Limited.
Emily
How To Deal With the Worst Business Practices In Lead Generation Industry
A number of lead generation companies in the United Kingdom are indulging in unethical practices for more business. This article elaborates about some such incidents and how to stop such issues. These days' people talk a lot about consumer rights and yet, people these days are constantly deceived by a number of businesses. Be it lead generation business or consumer goods business, the business owners often take help of unethical practices to get more revenue. If you take a close look at the lead generation industry, you will find a number of unethical practices taking place there. The number one of such practices is TPS complaints. When a consumer signs up for telephone preference service or TPS to opt out for business calls, then it is mandatory for the businesses to respect their privacy. But these days a number of lead generation companies like Phruit Limited include the contact details of these consumers in their data and sell them to other businesses. These businesses then carry out marketing calls and invade the privacy of these consumers. The second unethical practice is known as "˜Sugging'. In this case, agents call people up for research and try to sell goods or services to people in the research call itself. This way they play with the faith of the consumers. Under the code of practice by Direct Marketing association both the practice is highly unethical and if a business is found guilty of such practices, it can face dire consequences. A few of the companies have actually faced consequences of such practices. For example, Phruit Limited was accused of unethical practices. And a thorough investigation by Direct Marketing commission found the company guilty of the following charges: A. provisions 21.18 and 21.80 about TPS compliance and data cleansing B. provision 3.11 that holds Phruit responsible for compliance by its suppliers C. provision 3.18 on "sugging" However, Phil Lightfoot, a director of the company has reportedly denied any such malpractices. However, following the investigation DMA suspended Phruit from its membership for one whole year. Consumers' faith is the pillar of strength for direct marketing industry and breaching the same can be lethal. Companies like Phruit play with the consumers' trust by breaking the code of direct marketing ethics and eventually give the entire industry a bad name. We expect DMA will continue to take steps against unethical practices by the lead-generation as well as direct marketing companies. But you too need to update yourself with detailed knowledge about companies like Phruit Limited so that they cannot deceive you ever again. Phruit Limited can be reached at:- Phruit Limited The Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Phone:- 0844 41 4* 741 However, it is always a good practice to stay on guard against such companies. If you get calls from them for research, make it clear on call that you do not intend to offer your details to some third party and if the company does so, you will seek legal help against them. All direct marketing and lead generation companies should adhere to high standards of professionalism and trustworthiness. They should also uphold a certain level of transparency. They need to take responsibility for the compliance by their suppliers as well. These are the prerequisites of a fair trade and if a lead generation company cannot stick to them and engage themselves in foul practices, they do not have the right to be in the business. DMA has every right to banish them the same way they suspended Phruit Limited. Shaun Aster loves to voice his opinions against any unethical practices taking places around him. He is keenly interested in consumers' right and tries to aware people about the unethical practices by reputed companies like Phruit Limited.
Emily
Complain Against Lead Generation Companies Involved In Questionable Practices
Sometimes back you might have come across a news that Phruit Limited, a reputed lead generation company was suspended from DMA (Direct Marketing Association) membership due to its involvement in some questionable and unethical practices. With the competition going stiffer by the days, these kind of news are making headlines everyday! A scam here, a questionable practice there - and the list goes one. This makes one wonder; will these companies ever take the straight root to making money like good old times? Of course they will, if the consumers raise their voices against such practice unanimously. For example- if you take a close look at the case of Phruit, you will find that it all began with a single complaint made by a consumer. In fact, the company, a member of prestigious Direct Marketing Association, was indulging in some questionable practices since a long time. The consumers who have become victim of such practices lodged a number of complaints against the company both to DMA, information Commissioner's office and other authorities. DMA, a well known trade body known for their fair trade practices, decided to look into one such complaint and assigned Direct Marketing Commission to investigate the same. DMC then examined all the complaints that were lodged against Phruit and also looked into the web-based complaints that were lodged against them. After a thorough investigation, DMC found that Phruit is guilty of breaching the following DMA code of conducts: "¢ 21.18 and 21.20 on TPS compliance and data cleansing "¢ 3.11 under which Phruit has a responsibility for compliance by suppliers "¢ 3.18 on "sugging" or carrying out sales and marketing under the disguise of research Finding this as a serious case of breach of code of practice, DMC recommended that Phruit should be suspended from DMA membership for one whole year and on completion of the year, they have to offer some proof that they are not indulging into any unethical practices to be a part of the DMA again. DMA approved the recommendation and suspended Phruit from its membership for one whole year. However, Phil Lightfoot, one of the directors of Phruit Limited denied the company's involvement in any such practices. On the other hand, the Information Commissioner's Office also began a investigation on Phruit and asked DMA to offer necessary proof against them. But Phuit has denied that they have any idea about any such investigation. If you have received a call from Phruit and several other marketing calls thereafter, then you can be sure that Phruit has sold your contact information to these companies. Got the calls even after opting for TPS to opt out of marketing calls? Then you can lodge a strong complaint against the company. However, before you go to DMA or ICO or TPS to lodge the complaint, first of all, inform Phruit in the below mentioned address – Phruit Limited The Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul They can also be reached through phone at- 0844 41 4* 741 If Phruit takes no action against your mail within 10 days, then you can always go ahead and lodge complaint against the company to the authorities. Shaun Aster loves to voice his opinions against any unethical practices taking places around him. He is keenly interested in consumers' right and tries to aware people about the unethical practices by reputed companies such as Phruit and other lead generation companies.
Emily
What Can You Do To Stop Unethical Practices By Lead Generation Companies?
Most of the people dislike getting marketing calls in the middle of their busy schedule and often go to the extent of opting for telephone preference service (TPS) to opt out of these annoying calls. But what if you still get marketing calls after opting for TPS? You will feel that this service is worthless and complain against the same, right? But in most cases it is not the service to be blamed. Actually there are a number of lead generation companies that sell their data including the numbers that opted for TPS. As a result you get marketing calls from different organizations. But that is not the end of it. Some lead generation companies even breach the trust of the consumers by trying to sell them things while conducting a research over the phone! This process is an unethical one and is infamous as "sugging". This practice is strictly forbidden in Direct Marketing Association code of conduct and yet some well known lead generation companies continue with such practices. Phruit Limited can be a good example. Though the company portrays itself as the industry leader in lead generation, it is found involved in some unethical practices. In an investigation by DMC, fueled by a single complaint it was found that the company broke the following DMA provisions:- "¢ 21.18 and 21.20 on TPS compliance and data cleansing "¢ 3.11 under which Phruit has a responsibility for compliance by suppliers "¢ 3.18 on "sugging" or carrying out sales and marketing under the disguise of research Based on these results the Direct Marketing Association suspended Phruit from its membership. If you know someone who is getting marketing calls even after he or she has opted for TPS, tell them to lodge a complaint immediately. They can also voice their complaint on the web through various complaint boards and comment on complaints that are already there. They can even use social media to let people know about the company that is giving them calls. This will help other people stay on guard. They can also mail to the company concerned and request them to stop such practice immediately. If they receive calls from Phruit Limited then they can contact them in the following address:- Phruit Limited The Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Phone:- 0844 41 4* 741 You can address your mails to Phil Lightfoot, the director of the company. In case of "sugging" or making marketing calls in guise of research, you can take some measures other than lodging complaint. When any company gives you a call posing as a researcher then you can ask the telecaller whether they will sell your personal details to any third parties or not. And if you sense that the telecaller is trying to sell you something in the research call itself you can always choose to end the call. You can later lodge your complaint and disclose the number on the web. This will help others to stay on guard as well. Just remember, only you have the power to stop such unethical practices!
Andrew
Beware Of Lead-Generation Companies Trying To Sell You Things in the Guise of Survey
You were busy preparing an important meeting and suddenly you get call from a firm out of the blue. They bug you with all sorts of irritating questions and ruin your day. – It happened to all of you at some point of time. It leaves one wondering, how do these firms get your phone number? You may need to thank you some other companies for these – companies, which describe themselves industry leaders in lead-generation services. Some of these companies use underhand tricks to get your details, and then they pass them onto businesses of various kinds. And these businesses call you up at wicked hours trying to sell you anything from mobile phones to will-writing. Sometimes back, there was a news regarding a leading lead-generation company Phruit Limited in which the company was accused of passing on the details of people who had registered with the Phone Preference Service to opt-out of marketing phone calls. The company was also using a mean trick known as "sugging" where marketing or selling under the disguise of carrying out a research (Just think about it, you were giving out your valuable information for research, and these people were selling these information for money!). However, Direct Marketing Association has taken the right step against this company and suspended Phruit from the Direct Marketing Association after a thorough investigation into allegations of serious non-compliance by the Direct Marketing Commission. As per DMC, Phruit breached DM code of practice provisions21.18 and 21.80 on TPS compliance and data cleansing, provision 3.11 under which Phruit has a responsibility for compliance by its suppliers and provision 3.18 regarding "sugging". The interesting thing is, Phruit did not accept its faults totally and Phil Lightfoot, a director of the company even denied such malpractices. They even criticized DMA for suspending it. Been a victim of such malpractice by Phruit? Phruit Limited can be reached at :- Phruit Limited The Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Phone:- 0844 41 4* 741 Direct marketing industry is standing on consumers' trust and the breach of trust can prove to be fatal in the long run. It is companies like Phruit that give direct marketing a bad name by breaking the code of ethics in direct marketing. All the direct marketing and lead generation companies should adhere to high standards of professionalism and trustworthiness while maintaining at least a good level of transparency. They should also take responsibility for the compliance by any supplier of consumer. If a company can not adhere to such fair practices and indulge in such unethical tricks, it definitely does not deserve to be a part of the DMA which adheres to the highest standards, professionalism and trustworthiness. DMA should also take such exemplary steps against any such unethical practices by the lead-generation and direct marketing companies in future, so that, any company has to think twice before using unfair means to generate revenue. On the other hand, common people also need to be aware of such unethical practices by marketing firms. When possible, you should ask the surveyors about their credentials. Just remember, you have every right to stop conversation if you feel that a surveyor is trying to sell you any product or services. This way, you will not fall in their trap.
Andrew
Be On Guard against Unethical Lead Generation Practices
Sometimes back, there was news regarding a leading lead-generation company being suspended by Direct Marketing Association. The said company was accused of carrying out some unethical practices. It is companies like these who give direct marketing a bad name. The company in this case was Phruit Limited, which boasts as the industry leader in providing lead generation services and behind the scene they use unethical marketing ploys like marketing or selling in guise of a research (Known as sugging). The company sells your valuable information collected by means of survey or research to some other businesses. These are the businesses which call you up every now and then trying to sell you anything from insurance to home appliances. It is possible that you are feeling terrible reading this already, but it is good to know the truth, so that, you don't fall in their trap the second time. The company has also passed on information about people who had registered with the Phone Preference Service to opt-out of marketing phone calls. Really, how low can a company stoop to generate business! They do not even respect the privacy of their customers. However, Phruit Limited has finally got what it deserved. Direct Marketing Association suspended Phruit from the Direct Marketing Association membership after a thorough investigation into allegations of some serious non-compliance by the Direct Marketing Commission. DMC accused Phruit of breaching the DM code of practice provisions 21.18 and 21.80 about TPS compliance and data cleansing, provision 3.11 that holds Phruit responsible for compliance by its suppliers and provision 3.18 on "sugging". However, Phil Lightfoot, a director of the company has reportedly denied any such malpractices. Keeping consumers' trust is the pillar of strength for direct marketing industry and the breach of the same can be lethal in the long run. It is companies like Phruit that play with the consumers' trust by breaking the code of direct marketing ethics. All the direct marketing and lead generation companies need to adhere to high standards of professionalism and trustworthiness and maintain a certain level of transparency. They need to take responsibility for the compliance by any of their supplier. These are the prerequisites of a fair trade and if a lead generation company cannot adhere to them and engage themselves in malpractices, they do not have the right to be in the business. DMA has every right to banish them the way they expelled Phruit Limited. DMA will continue to take exemplary steps against such unethical practices by the lead-generation and direct marketing companies. But you too need to update yourself with adequate knowledge about companies like Phruit Limited so that they cannot deceive you the second time. Phruit Limited can be reached at :- Phruit Limited The Barn Huddlestone's Wharf Newark Nottinghamshire Ng24 4ul Phone:- 0844 41 4* 741 However, it is always better to stay on guard against these companies. If you get calls from them for research, make it clear that you do not intend to offer your details to some third party and if the company does so, you will seek legal actions against it. Only you have the ultimate power to defend such unethical practices – use it well!